In a recent study by the National Association of Realtors® 2015 Profile of Home Staging, 49% of surveyed realtors who work with buyers believe that staging usually has an effect on the buyer’s view of the home. Realtors on the buyers side that took part in the study believe that staging makes an impact in several ways:
- 81% said staging helps buyers visualize the property as a future home
- 46% said it makes prospective buyers more willing to walk through a home they saw online
- 45% said a home decorated to a buyer’s tastes positively impacts its value
- 10% said a home decorated against a buyer’s taste could negatively impact the home’s value.
Top producing realtors understand the importance of a home looking great in order to market it more effectively and to bring in offers quickly. Many realtors that I work with provide a home staging consultation for every listing, as well as suggesting staging to their clients. In the study the majority of realtors that work with sellers were found to utilize staging as a marketing tool in at least some of the instances, with 34% utilizing staging on all homes.
In addition to attracting potential buyers more quickly, staging can increase the value of your home and bring in offers above asking price. In the study two realtors groups within the study believe that buyers offer above asking price for staged homes as follows:
- Offer a 1 – 5% increase on the value of a staged home
- While another group believed it to be closer to a 6 to 10% increase on the value
Every location and market is different, however, no matter what the market, it’s clear that staging your home for sale can be a factor in selling your home more quickly, and possibly for more. To read more about the study click here.
What exactly is staging? Well, it’s more than just decluttering, and cleaning. Staging includes ensuring that each room in your home is being used in a way that is ideal for selling conditions, that furniture layout is optimal for great flow throughout your home, as well as prepping or lightly decorating your home to show well and create a must have.
If your home is vacant it’s even more important to stage your home. Vacant homes can be very difficult to sell. When you’re home is vacant, its void of character, rooms look smaller, the home feels “cold”, and I don’t mean temperature wise. There’s also nothing to focus on, so buyers focus on all the imperfections. Even if you’re still living in your home your goal should be to have buyers focusing on the beautiful décor – not the flaws.
To view a portfolio of my staging click here.
Call me at 902-830-3170, or email me at email@example.com today for a consultation to stage your home for sale. I’d love to help you sell quickly and for top dollar!