Meet the Team

DEDICATED TO CREATING BEAUTIFUL SPACES

Bringing Beauty to Everyday Spaces

At Staged For Upsell, we’re passionate about creating spaces that are as beautiful as they are livable. Our approach combines aesthetics with functionality, ensuring every room we design or stage feels inviting and reflects your individuality. Let us help you turn your house into a home you’ll love!

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Joanna Lane is the founder of Staged For Upsell which she started in 2013. She has won awards such as Top Home Stager Canada by the by the Real Estate Staging Association and worked on several homes that have won awards with the NS Homebuilders Association and Canadian Home Builders Association. Joanna was the production designer on HGTV’s Trading Up with Mandy Rennehan. She and her team have completed the interior design and decorating of over ten QEII Lottery Homes.

In 2021 Joanna opened a retail furniture and décor store in Dartmouth called Lane & Co which now ships Canada wide.

Under her direction, the team has years of experience in minor to major design work. Sourcing and selecting each element with great thought and attention to detail, they always keep the final vision in mind.

Member of the Real Estate Staging Association.

Owner and Creative Director

Joanna

Unique and remarkable taste, can transform any space to a dream like home!


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Whether it's a home or a workspace, we're here to transform your vision into a space that inspires.

Home Staging

New Build & Renovation

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Staged For Upsell is Halifax’s leading home staging and interior styling company, serving Halifax, Dartmouth, Bedford, Hammonds Plains, Sackville, and all other areas of HRM. Whether you’re selling, decorating, or remodeling your home, we deliver expert services that enhance your space with thoughtful design and careful attention to detail.