Meet the Team

At Staged For Upsell, we’re passionate about creating spaces that are as beautiful as they are livable. Our approach combines aesthetics with functionality, ensuring every room we design or stage feels inviting and reflects your individuality. Let us help you turn your house into a home you’ll love!

Bringing Beauty to Everyday Spaces

DEDICATED TO CREATING BEAUTIFUL SPACES

Joanna

Owner and Creative Director

Joanna Lane is the founder of Staged For Upsell which she started in 2013. She has won awards such as Top Home Stager Canada by the by the Real Estate Staging Association and worked on several homes that have won awards with the NS Homebuilders Association and Canadian Home Builders Association. Joanna was the production designer on HGTV’s Trading Up with Mandy Rennehan. She and her team have completed the interior design and decorating of over ten QEII Lottery Homes.

In 2021 Joanna opened a retail furniture and décor store in Dartmouth called Lane & Co which now ships Canada wide.

Under her direction, the team has years of experience in minor to major design work. Sourcing and selecting each element with great thought and attention to detail, they always keep the final vision in mind.

Member of the Real Estate Staging Association.