staged for upsell

Voted Top 10 Vacant Home Stagers in Canada

Joanna Lane Top 10 Vacant Home Stagers Canada

Joanna Lane, the Owner and Creative Director of Staged for Upsell has been voted as one of the Top 10 Best Vacant Home Stagers in Canada by the members of the Real Estate Staging Association (RESA®). Each year RESA® recognizes leaders within the home staging industry for their outstanding contributions and personal accomplishments. Yesterday they announced the top 10 winners and Joanna made the list! Awards will be presented at their annual RESACON convention being held January, in Las Vegas, Nevada. Joanna Lane will go on to compete for the overall #1 spot in RESA’s Best Vacant Home Stager Of The Year™ Canada.

Joanna is a member of the Real Estate Staging Association, a trade association for professional home stagers and re-designers and has been a professional home stager in Halifax since 2013.

Joanna feels very honoured to be voted as one of the Top 10 vacant home stagers in Canada. Helping clients sell their homes quickly and for top dollar is very rewarding in itself, but having your work recognized as some of the best in the country by your peers within the industry is very humbling!

Staged for Upsell carries Halifax’s largest home staging furniture inventory. Having availability of modern and trendy furniture allows them to create amazing spaces that draw buyers in. It was once said that contemporary sells, however, we truly believe that each home needs to be staged to its character. Our clients quick sales proves this point. We go in and create lifestyle spaces that buyers can’t resist.

Keep your fingers crossed for Joanna as she goes on to compete for #1 overall sp0t in RESA’s Best Vacant Home Stager Of The Year™ Canada!

To learn more about RESA® visit their web site at

Sold in 7 days

These home owners weren’t taking any chances, they were bring in a home stager right from the beginning!  They had outgrown their adorable home and had moved to their new home. The wife was a fan on social media so she called us right away. After doing a few updates and applying a fresh coat of paint they were ready for staging.  We brought in light trendy furniture to appeal to a young professional couple, as the home wasn’t overly large and the realtor, home owner and I all agreed that was probably who would buy this home, in it’s location her to the hydrostone in Halifax.  They didn’t have to wait long, they sold in 7 days and had a quick closing. We love our jobs!

Sold in 1 week after staging

Home Stagers to the rescue 🙂  We had a call from a realtor that had a listing in Hammonds Plains in Halifax that was sitting vacant for several months not getting many viewings, and no offers.  The home’s great room was quite beautiful but without furniture and decor, like any house, it felt cold and lifeless. We were so happy when it sold in a week after staging the property.

Home stagers to rhe rescue - sold in 1 week


Sold in 3 days!

We knew this gem wouldn’t last long! We fell in love with this property even before staging it. Our client renovated this property from top to bottom, removing all interior walls on the main floor.  During the renovation they unveiled the chimney and decided to keep it. What character it adds to the space! Our client’s vision was modern rustic, which we agreed was perfect for this property!  It was listed on Friday and they had an accepted offer on Sunday.

Home staging results in sold in 3 days

Guest Speaker – Real Estate Institute of Canada Lunch & Learn

I’m feeling very honoured to be the guest speaker at the Real Estate Institute of Canada’s Nova Scotia Chapter Lunch & Learn on October 5th. During the presentation I’ll be discussing trends how we’ve been successful in the home staging industry, trends were seeing in the homeowner, and much more.

To learn more about this event or the Nova Scotia Chapter visit: REIC

Real estate Institute of Canada


Nominated for Small Business of the Year!

We’re so honoured to be nominated for Small Business of the Year! Each year the Halifax Chamber of Commerce holds the Halifax Business Awards honouring business owners throughout growing Halifax. Staged for Upsell has been nominated in the category of Small Business of the Year. Even if we don’t make one of the top three, we’re hugely honoured to have been nominated.  The awards take place January 2017.

Small Business of the Year Nomination


2016 winners in this same category were:

GOLD: Daniel Daniel Dentistry
SILVER: Sober Island Oysters
BRONZE: Xeos Technologies Inc.

To see more categories and 2016 winners in the Halifax Business Awards click here

Keep your fingers crossed for us!!




Photostyling for Wicker Emporium

We’re super excited to be working with Wicker Emporium as a photostylist. Wicker Emporium is a solid wood furniture retailer with stores across Canada.  We’ve started working late summer to stage and style some of their new fall furniture collection and the new collections will be released around October of this year.  We hope you’ll be able to spot the ones we’ve styled!

We’ve recently updated our site to show you some rooms we have styled for Wicker Emporium. Click  here to see the photos: Wicker Emporium styling

Staging and photostyling for Wicker Emporium

Sold in 1 day!

We were so excited to hear from our clients and realtor that they had an offer the first day of going on the market! We loved this house too so we weren’t surprised. What’s interesting about this one is that we’re told the buyers were looking out in Tantallon and other outlying areas of the city and had viewed over 40 homes at the time. This home is located in the Purcell’s Cove area, near the Dingle. The day this one came on the market the buyers viewed it and offered immediately. We’re told they offered $5,000 less, but the sellers countered at full price and the buyers agreed! We love what we do!

real estate home staging company

home staging company halifax 1

staging a house for sale

home stager Halifax - office space

real estate home staging Halifax 1

Sold in 6 days!

We were so happy to hear our clients received multiple offers and sold in 6 days! The owners had already moved into their new home leaving this property vacant.  We worked with the clients existing walls colours and brought in furniture and decor that transformed this small living room space into a modern, yet cozy hip space that had people bidding against each other.  Home staging really does work!

Sold in 6 days and multiple offers

Why you need to hire a home stager, not a decorator when selling your home

It’s time to sell your home. You have a friend that is good at decorating, so you think you’ll have them help you with staging your home. Good idea or bad? First of all there is a difference between staging your home for sale, and decorating your home to live in it.  What does a home stager bring to the table that your friend can’t? Lots! Although we do both at Staged for Upsell, decorating is very different from helping a home owner prepare their home for sale. A home stager is trained to know exactly how much furniture a room should have amply show its space to the fullest. Space is money when selling your home. A home stager also knows how to arrange furniture to optimize flow and functionality in a home. Oftentimes home owners are using their home in the best way that ‘functionally’ suits their personal needs. Unfortunately when selling your home, it’s no longer about you, it’s about the buyers. Therefore, sometimes there is some adjustments that need to be made. A home stager can quickly access a room to determine the level of de-cluttering and exactly what needs to be de-cluttered, grouped, sorted, re-arranged, etc. to show the room at its best. Less is always more when selling your home. Whereas with decorating we’re often adding accessories and filling the space. I’m always telling clients if it’s not adding value to the room, take it away.

A home stager knows what’s important to buyers and what’s crucial to modify. An example? I often find clients using a spare closet in a room outside the kitchen as storage for some of their food. This is a red flag to buyers! They’re immediately thinking “there’s not enough kitchen cupboard space!” and they’re immediately back in the kitchen fretting over this. This could be a deal breaker for many buyers. This is just one example of the value a home stager brings in their training that a friend that is good at decorating doesn’t bring to the table.

Hiring a home stager for a consultation when selling your home isn’t expensive. Most home stagers are charging approximately $150 for a two hour consultation. My clients are always amazed at the difference that the two hour consultation can make.

A home staging consultation is an invaluable step when selling your home. Even if you don’t need ‘full’ staging services consider the consultation. Having your friend help may save you money, but it may cost you a hefty price reduction.  Are you willing to take the chance?

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